‘Choose Future’ - a photo series in collaboration with artist Kristian Kirk

Today, we’re introducing the collaboration with artist Kristian Kirk and photographer Magnus Bach on a photo series ‘Choose future’.

Kristian's work focuses on finding beauty in non-glamorous settings. He merges awkward details with unpolished forms. This campaign is a comment on expressing the need for change and how we can wear our values. 

Kristian questions how fashion can act as a way of activism. Wearing our values to the streets is a form of creating a collective movement and asking for an overdue change in the fashion industry. We express our identity through our actions. And through the clothes, we put on. 

Choose Future Choose Future

Choose FutureChoose FutureChoose FutureChoose Future

Photographed on the streets of London. 


Talents: Victoria Angelou, Angus Green

Photography: Magnus Bach

Creative Direction: Kristian Kirk

Casting: Synth Casting 

Styling: Sebastian Machado

Make-up / Hair:  Miriam Spanu


Kristian Kirk is a visual artist whose work includes multiple art projects, ranging from editorial content for magazines, videos, installations, and collaborations with fashion brands, such as Opening Ceremony, Eytys, Kim Shui, Young Thug, and Kelela. This is our second collaboration with Kristian, previously, we presented The Walk during CPHFW in January 2020.