#carcelpeople - Laura Visco

Trailblazer Laura Visco sits down with Carcel and tells us how shes paving the way for a more inclusive and diverse world through the advertising industry. Photos by Lotte van Raalte.

 



 

LAURA VISCO 
39 Y/O
AMSTERDAM

 

How did you grow up?

I grew up in Buenos Aires. I have one brother called Sebastian, he’s older than me. I was supposed to have another older brother, but he was born dead. It was devastating, and my mum thought she couldn't have babies again. But here I am. My family was terrified of losing me so I was somewhat overprotected. I developed asthma at a very young age. Interestingly, my breathing problems disappeared when my family calmed down. Clearly, I needed space to breathe. Literally. That was the reason why I ended up living abroad. In a way, that’s also my breathing space.

How did you get to where you are today? 

I’m an advertising school dropout. I started working in advertising when I was just 19 years old. Since the beginning I was really career-oriented, very focused. I won my first award in advertising while I was still a virgin. That says a lot about where my libido and focus really was.

I always felt that I had to work extra hard because there were zero women working in advertising, so I had to prove to the world – and myself – that I deserved a place in the industry. These days I'm committed to making the industry more inclusive, so the next generation of women in advertising don’t have to go through the same thing.

What's your most important turning point? 

I struggled with eating disorders most of my life. My biggest turning point was to face the situation once and for all and seek help. It was also a big issue, as I work in advertising that for ages contributed to an ‘ideal’ form of beauty. So I realized that I was in some way contributing to the reason why I was getting sick. It was a mindfuck moment. I considered quitting advertising, for real. But then I decided to attack the problem from within and to fight every single body stereotype that comes my way.

What's your relation to Carcel?

I have been following Carcel’s work since the beginning. It’s a brand I really admire. Female empowerment meets fashion. It’s a brilliant cause and idea. 

 

What are your hopes for the future? 

To have a good senior life. Drink wine and feed random stray dogs. And look back and be proud of myself.

 

Learn more about Laura Visco here